The talk about IPL as the BIGGEST cricket event is like, “the talk of the town.” But, the question is, which town? And how long this so-called “momentum” will continue? And how long will it keep the spectators and viewers interest alive? Especially when you see the same team playing again and again and that too, with so many new names and new faces you hardly know and you will hardly remember them after the tournament. Generally people believe that BIG is best. But that is only a misnomer, as the expression goes, “the bigger they are, the harder they fall.” So with all the cricket players and bollywood actresses in it, its like: Jack and Jill went up the hill to fetch a pail of water – Jack fell down and broke his crown – And Jill came tumbling after. Lets see whether Jack Ambani falls first or, Preity Jill comes tumbling after?
The Big (Bang) Theory is not just restricted to business only, even in cricket a big country like India wanted to Get Big Fast believing that it is the one and only motto for startups. Because big companies can go public and get more access to capital and use that capital to get even bigger. IPL has Bollywood millionaires and billionaire Industrialists who are financing them. Just like Big accounting firms were the place to go to get audited if you were a big company, because a big accounting firm could be trusted. Big law firms were the place to find the right lawyer, because big law firms were a one-stop shop. Similarly big show-biz attracts big media companies, big media companies means big news and TV coverage.
Of course, it’s not just big organizations that added value to business, they made us believe that Big planes were better than small ones, because they were faster and more efficient. Big buildings were better than small ones because they facilitated communications and used downtown land quite efficiently. Bigger computers and bigger networks could handle more simultaneous users, as well. After all that BIG, Big and big, small happened. Now small is the new big.
Enron – BIG got audited by Andersen BIG and failed BIG. The big World Trade Center was a target. TV advertising is collapsing so fast you can hear it. American Airlines BIG is getting creamed by Jet Blue “think small”. Main frames are already extinct like dinosaur. Big computers are silly, they use lots of power and are not nearly as efficient as properly networked like Dell boxes – at least that’s the way it works at Yahoo and Google. Big boom boxes are replaced by tiny ipod shuffles. (Yeah, I know big-screen TVs are the big thing. Can’t be right all the time). But smaller cell phones are the in thing, rather it is the only thing when men take pride in showing-off by saying: “Mine is smaller than yours.”
Today, little companies often make more money than big companies. Little jets are way faster – door to door and small hauls – than big ones. Today, craigslist has only 18 employees and it is the fourth most visited website according to some measures. They are partly owned by e-Bay which has more than 4,000 employees, which hopes to stay in the same league, traffic-wise. So, is it better to be the head of craigslist or the head of UPS?
We all know the Caribbean WC was a big failure, financially and otherwise and they also complained it as a very long and boring event. Why IPL is still catching the so-called “momentum”? There are a few reasons, the population; a majority of whom have no entertainment source other than Cinema, TV and cricket and evening outings is sheer entertainment for them. But, it cannot continue that long. Mind you this is just the first IPL tournament and that too halfway through and some people even in India don’t watch all the matches. Most people I know in this part of the world say, its hard to spare time from work and when you don’t follow there is no interest even on week-end you have time to do groceries and shopping besides we don’t know the players, so I guess we don’t miss much. Besides, this tournament is too big and too long, its going on and on. Therefore, one needs to think about the bigger picture rather than the one you see and hear in the “town.”
To conclude this thread based on the facts mentioned above, small is the new big. Because, small gives you the flexibility to change the business model when your competition changes theirs. Small means you can tell the truth on your blog. Small means that you can answer email from your customers. A small law firm or accounting firm or ad agency is succeeding because they’re good, not because they’re big. So smart small companies are happy to hire them. A small restaurant has an owner who greets you by your name. Don’t wait. Get small. Think big.
If you as a blogger don’t agree with this thread, shout BIG and say, “I am agree” NOT.